Sports Technology Market by Technology (Wearable, AR/VR, Smart Stadium, Sports & Stadium Analytics, Sports Camera, Building Automation, Smart Equipment, Smart Clothing, Crowd Management), Solution (AI-based, Conventional) – Global Forecast to 2030
The sports technology market is projected to grow from USD 34.25 billion in 2025 and is projected to reach USD 68.70 billion by 2030; it is expected to grow at a CAGR of 14.9 % from 2025 to 2030. The driving factors for the sports technology market include increasing digitalization of sport and increasing demand for data-driven decision-making in professional as well as amateur sport.
Expansion of wearable technology, including smart watches, fitness trackers, and performance monitoring devices, has led to a vast market segment focused on tracking sporting performance and health metrics. In addition, the combination of machine learning and artificial intelligence has revolutionized player analysis, training techniques, and injury prevention methods.
Virtual reality and augmented reality technology have also revolutionized athlete training and the experience of fans. Growing popularity in esports has also spurred investment in gaming technology and streaming.
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Blockchain is a revolutionary technology for the sports sector that offers an open and secure platform to maximize many aspects of functioning. Its most important application is the area of fan engagement and loyalty schemes, where blockchain provides proof of transactions and digital ownership.This technology enables the development of tamper-proof, auditable records for ticketing systems to eliminate fraud and counterfeit tickets, and provide fans with a more secure buying experience.
With the emergence of blockchain-based digital collectibles like NFTs (Non-Fungible Tokens), sports associations now have the ability to sell exclusive digital content, from highlights to tokens. This not only generates new streams of revenue but also builds stronger relationships with fans, making them active contributors to the sports ecosystem.
For example, in August 2023, Identiv and collectID in there webinar in September 2023, discussed the future of fan engagement using phygital merchandise. The session brought out how NFC tags and blockchain technology are transforming the sports industry, providing teams with improved fan loyalty, customized experiences, and safe engagement through digitized products such as jerseys and scarves.
The Energy Management Systems segment in building automation in the sports technology market is projected to grow at the highest CAGR during the forecast period. An energy management system (EMS) is an essential platform that is geared towards monitoring, controlling, and optimizing the energy usage of buildings.
Through the use of data analytics and real-time monitoring, an EMS aids facilities in identifying patterns of energy consumption, indicating inefficiencies, and taking actions to minimize energy usage and costs. For smart stadiums, the incorporation of an EMS is at the heart of sustainability objectives and optimization of overall performance.
The systems allow stadiums to monitor energy usage in real-time, thus facilitating proactive intervention and maximum management of resources. Major market players for this sector include Johnson Controls, providing end-to-end energy solutions; Siemens, for end-to-end EMS solutions; and Schneider Electric, providing industries with energy management and automation solutions.
Some of the most prominent ones are Atlanta’s Mercedes-Benz Stadium, LEED Platinum-certified due to its innovative energy management strategies, and London’s Wembley Stadium, whose EMS is used to track energy consumption and optimize performance, helping the stadium’s sustainability program significantly.
The formula one sport segment is expected to grow at a high CAGR during the forecast period in the sports technology market. Formula One is at the forefront of sports technology, employing top-of-the-line innovations to accelerate cars, racing strategy to become more intelligent, and fan engagement more interactive.
Aerodynamics is at the heart of the mission, with computational fluid dynamics (CFD), wind tunnel testing, and Al-based simulations optimizing car design for maximum efficiency. Real-time telemetering and lot sensors gather massive levels of information regarding engine performance, tire tread depth, and fuel usage, and allow teams to make quick, split-second race strategy decisions.
Al-powered predictive analytics enable the teams to sharpen pit stop approach, predict the weather, and maximize the driving performance. Virtual reality (VR) and Augmented Reality (AR) are transforming spectator interaction by building simulated race worlds and live, interactive data visualizations.
Smart cameras and Al-augmented broadcasting provide real-time analysis, expanding viewer knowledge and engagement. Formula One also embraces green technologies like hybrid power units, biofuels, and Al-driven energy management systems to reduce the ecological impact.
The use of blockchain for tickets, digital collectibles, and fan loyalty programs is also streamlining the sport. With ongoing developments in Al, machine learning, and cloud computing, Formula One continues to be a premier sector in the sports technology industry, shaping the future of motorsport innovation.
US in North America in the sports technology market to hold majority of the share in the sports technology market. US is a technologically advanced nation.
The nation has been at the forefront of technology development and implementation of new, innovative technologies. The US market is expanding due to tremendous spending in the sports field by associations and team management organizations due to the imperative of having improved viewing experiences.
Additionally, strong purchasing power and availability of many different sports leagues, such as the National Football League (NFL), Major League Baseball (MLB), and National Basketball Association (NBA), are also driving market growth. The growth of sports technology in the US is propelled by increasing investment and innovations targeting fan engagement, athlete performance, and data analysis.
For example, companies like Riddell (US), which is one of the leading manufacturers of football equipment, raised USD 400 million in 2024 to produce new sports gear, which was a show of ambitious intentions to use technology to enhance safety and performance. Besides massive investments, programs and initiatives are also allowing sports tech startups to thrive in US.
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Key players in the sports technology companies are Apple Inc. (US), SAMSUNG (South Korea), Alphabet Inc.
(US), Cisco Systems, Inc. (US), IBM (US), Telefonaktiebolaget LM Ericsson (Sweden), Catapult (Australia), Garmin Ltd. (US), Johnson Controls (Ireland), and Schneider Electric (France).These players not only have a comprehensive and diverse product portfolio but also have a strong geographic presence.
These players can focus on developing innovative sports technology solutions and offerings owing to the emergence of new application areas in athlete performance monitoring, smart stadium infrastructure, and immersive fan engagement.
These companies offer several product offerings and have operations worldwide. They rely on their R&D capabilities and diversified product and service portfolios to increase their market share.
These companies focus on product launches, collaborations, acquisitions, contracts, and partnerships to strengthen their footprint through technological innovations and extend their business reach in the sports industry.
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