Shares of Thinkific Labs surged as the online platform announced its collaboration with educator and journalist Jon Youshaei. This partnership aims to empower more individuals to become full-time content creators through an innovative accelerator program.
Strong Market Response
In reaction to the news, Thinkific’s shares climbed by 5.9% in morning trading, reaching C$3.58. This impressive surge contributes to the company’s year-to-date advance of 90%.
Accelerating Content Creation
Thinkific revealed that Jon Youshaei, renowned for his extensive experience in working with creators on popular platforms like YouTube and Instagram, will spearhead the accelerator program. The initiative will concentrate on various crucial aspects, including bolstering on-camera confidence, optimizing video retention, securing more lucrative brand deals, as well as rejuvenating thumbnails.
Driving Sales with Gifting
This exciting development follows Thinkific’s recent introduction of the “Gifting” feature. By seamlessly integrating learning products into specialized gifts, creators can now enhance their sales potential. With Gifting, customers can purchase any of the learning products offered on the platform as presents for others. This groundbreaking feature eliminates the need for creators to navigate complex workarounds for their customers.