The online sports betting platform BetMGM has announced a collaboration with X, the popular social media site formerly known as Twitter. In an exclusive partnership, BetMGM will become X’s official online sports betting platform. This exciting announcement was made on Friday by the two companies.
Under this partnership, X users will have access to BetMGM’s odds and branding directly on the app. They will be able to view live sports scores and click on BetMGM odds and other statistics. Each game will be linked to BetMGM’s website and app, providing a seamless and engaging experience for users.
BetMGM Chief Executive Adam Greenblatt expressed his enthusiasm for this collaboration, stating, “X is the center of the sports world’s conversation 24 hours a day, seven days a week. Being directly accessible within that forum is an unprecedented opportunity to expand our reach to a passionate and engaged audience.”
BetMGM is owned by MGM Resorts International, with 50% ownership, and the U.K.-based online sports betting company Entain owning the remaining half. Despite a slight dip in MGM’s stock by 0.2% on Friday, it has shown a steady growth of 5.7% in the past year.
While BetMGM faces competition from various online sports betting companies such as ESPN Bet and Caesars Sportsbook, its primary competitors are DraftKings and Flutter Entertainment, the parent company of FanDuel.
Flutter Entertainment has also made headlines recently by joining the New York Stock Exchange as a secondary listing. This move follows its original listing on the London Stock Exchange in 2019 under the ticker FLTR. Flutter Entertainment owns FanDuel, Paddy Power, and other globally recognized gambling brands.
These strategic moves by BetMGM and Flutter Entertainment occur just before the highly anticipated Super Bowl matchup between the San Francisco 49ers and the Kansas City Chiefs. As Las Vegas, the gambling capital of the U.S., welcomes this thrilling event, the stage is set for these companies to capture the attention of sports enthusiasts worldwide.