Slumping retail activity and rising competition challenge Uniswap; sustained decline questions its relevance amid shifting market trends.
Uniswap’s position in the U.S. finance app store has dropped sharply over the past two months. After reaching a short-term peak of #99, its rank has fallen to #364, marking the lowest level since early 2023. The app’s previous average rank hovered around the 190s for most of 2024.
The temporary boost in ranking came after the U.S. election victory of a pro-crypto administration, followed by another rise during the January 2025 inauguration. During that time, multiple crypto-related apps experienced brief upward movement in store rankings. However, Uniswap’s later decline has been more pronounced and sustained compared to its peers. Unlike other apps that returned to average positions, Uniswap dropped further.
Although March has not ended, the data suggests the current month’s performance will fall short. Volume so far accounts for just over half of February’s total, indicating continued pressure on the exchange.
The data shows a pattern that links Uniswap’s user activity with changes in market sentiment following the election cycle. However, the lack of sustained engagement suggests deeper concerns. Whether driven by reduced retail participation or competition from other platforms, the ongoing decline raises questions about the protocol’s near-term performance. For now, the metrics remain below past averages, and there are no signs of immediate reversal.
As of March 28, 2025, the current live price of Uniswap (UNI) is $5.875 USDT, reflecting a daily drop of -1.43%. UNI has traded today between a low of $5.804 and a high of $6.063, showing continued volatility within a broader downtrend. Over the last 7 days, UNI is down -12.71%, and over the past month, it has dropped -25.29%. Year-to-date, UNI is down -55.60%, and it has lost -53.48% over the past 12 months, indicating sustained bearish pressure and weak investor sentiment in the DeFi token segment.
Volume today sits at approximately 1.33 million UNI tokens, and the market structure remains weak. UNI is hovering above a key psychological support zone near $5.50-$5.60, and a breakdown below this level could accelerate selling toward $5.00-$4.80, a previously tested long-term accumulation range.
On the upside, UNI needs to reclaim the $6.50 level to build short-term bullish structure, with resistance sitting near $7.00.
Technically, the token continues to trade in a descending channel, and despite minor bounce attempts, it remains under the 20-day and 50-day EMAs.
