- Adobe has been making significant strides in the field of artificial intelligence (AI), cementing its position as a dominant player in the creative software market. This focus on AI has led to a remarkable surge in Adobe stock, with a staggering 50% increase in value in 2023.
A Promising Outlook
- Analyst Brad Sills from BofA Global Research has recently upgraded his rating on Adobe stock from Neutral to Buy. Sills sets a new price target of $630, providing an optimistic projection of more than 20% potential gain. The primary reason behind this upgrade is Adobe’s emergence as a frontrunner in the realm of AI.
Leading the Way in AI
- Sills emphasizes that while various software companies will undoubtedly benefit from AI advancements, Adobe stands out as being at the forefront of this technology. With its cutting-edge AI-powered content creation tools, Adobe is poised to witness substantial growth in revenue and free-cash-flow by the fiscal year ending November 2024.
By capitalizing on the potential of AI, Adobe is solidifying its position as an innovative leader in the creative software market. With its ongoing focus on generative AI tools, Adobe’s future prospects appear promising and investors can look forward to further gains ahead.
Potential AI-Monetization Opportunities for Adobe
According to the analyst, Adobe has three potential opportunities to monetize artificial intelligence (AI). These opportunities have the potential to significantly boost the company’s revenue.
Paid Versions of Firefly for AI-Based Applications
One of the possibilities is to offer paid versions of Firefly, Adobe’s suite of generative AI tools. These paid versions could be designed for various applications such as text-to-image generation and AI-based photo editing. Currently, Adobe is already conducting beta testing on a paid version of Firefly specifically tailored for enterprise customers.
Selling “Credit Packs” for Firefly Consumption
Additionally, the analyst suggests that Adobe can sell “credit packs” for Firefly consumption. This is due to the computation-intensive nature of AI image generation, which leads Adobe to charge more as usage increases. The introduction of credit packs would provide flexibility to customers while ensuring that Adobe is appropriately compensated for the resources utilized.
Collaborating with Global Brands to Leverage Data
Furthermore, the analyst believes that Adobe has the potential to form strategic partnerships with global brands. These partnerships would involve blending the respective data of these brands with Adobe’s large-language models. By integrating valuable external data sources, Adobe could enhance its offerings and create unique value propositions to its customers.
Revenue Projections and Acquisition Consideration
In terms of revenue projections, Sills estimates that Adobe could generate $960 million in AI revenue by fiscal 2026, based on his conservative base case. However, in a more optimistic scenario, referred to as the “blue-sky scenario,” the total revenue could reach $2.9 billion. This projection assumes a 33% Firefly penetration rate among customers utilizing Adobe’s Creative Cloud and Express software.
It is worth noting that the pending acquisition of Figma, a web-based design-tool company, remains a wild card for Adobe. The successful completion of this acquisition could potentially have a significant impact on the company’s future prospects and overall growth trajectory.
Adobe Nears Completion of Figma Acquisition
In a recent announcement, Adobe revealed its near completion of the long-awaited acquisition deal with Figma. While there were concerns over the termination of the deal, both companies remain confident that the collaboration features will greatly enhance their offerings.
According to Adobe spokesperson, John Sills, there is a mutual understanding that regulatory bodies in the U.S., the U.K., and the European Union will eventually approve the deal. This positive outlook aligns with Adobe’s commitment to developing innovative features that prioritize collaboration.
Despite this exciting update, Adobe stock has experienced a minor dip of 0.4%, currently trading at $512.62.